Category: Advertising Innovation
Fevicol Runners
A group of men wearing Fevicol t-shirts was seen jogging in one spot at the Mumbai Marathon. Fevicol’s attempt to highlight the strength of the adhesive clearly worked! 0
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Fevicol Kumbh Mela
At Kumbh Mela, the largest human gathering in the world, numerous people have been reported lost in the throngs. Fevicol found a solution to this problem—the Fevicol way! Joined branded t-shirts were distributed to the crowd, ensuring they were stuck together all through the event. 0
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Fevicol Room
Fevicol set up a room near the mannat line at Mumbai’s Lalbaugcha Raja pandal during Ganesh Chaturthi. The room gave anyone the illusion of hanging from the ceiling or walking on walls. Attendees clicked quirky pictures and posted them on social media platforms. 0
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Free Store
Everyone loves things for free and Fevicol used this to demonstrate the strength of the bond. In a mall, gifts were glued to a surface using “the ultimate bond” and walk-in customers were allowed to take them home for free only if they could pull them off! 0
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